Case Studies
Mosquito Shield
Foster was brought in to help Mosquito Shield with their marketing efforts, complaining that the agencies they had been with prior weren’t getting the objectives and goals. Ultimately, the brand needed a well-defined and consistent national presence around educating homeowners about mosquito control and then also needed marketing efforts that would be specifically targeted to the franchise location to elicit leads and sales.
Pet Wants
Pet Wants traditionally engaged customers face-to-face at events like Home Shows, Street Fairs, and Farmers Markets. To reduce its reliance on these in-person events, Pet Wants enlisted Foster Marketing to enhance its digital and social media presence. Leveraging its expertise in growth marketing and brand development, Foster Marketing devised a strategy that included targeted social media campaigns, tailored content for digital platforms, and website optimization to drive lead generation and conversion.
Rev’d Fitness
Turning customer and market insights into a smarter growth strategy
As Rev’d Fitness continued to grow, the team needed a better understanding of how different markets, customers and studio dynamics should shape its marketing strategy.
Through Growth Discovery, Foster Marketing analyzed customer segments, studio performance and market characteristics across multiple locations. The work uncovered distinct market archetypes, revealing that what drives awareness, trial and membership in one market doesn’t necessarily work in another.
Those insights gave Rev’d a more actionable framework for growth, informing customer personas, localized messaging and offers, SEO/AEO strategy, lead generation and membership acquisition. It also created a stronger foundation for evaluating future markets as the brand continues to expand.
The result: a move away from one-size-fits-all marketing toward a scalable strategy built around how individual markets and customers actually behave.
Revise, HVAC and Home Energy
Building the marketing engine to support serious growth
When Foster Marketing first began working with Revise, the company was a roughly $7 million home energy business with ambitious plans for growth.
Over a seven-year partnership, Foster Marketing has served as a strategic extension of the leadership team, helping evolve the brand, sharpen its go-to-market strategy and build a marketing program capable of supporting a much larger organization.
The work has spanned brand strategy, demand generation, digital and traditional media, customer acquisition, partnerships, local market activation and the launch of new services. As Revise expanded its footprint and moved into HVAC, plumbing and electrical, its marketing strategy evolved with it.
Today, Revise is a $50M+ company, with marketing playing an integral role in supporting its continued growth.
The result: A marketing function that has grown alongside the business, continually finding new opportunities to generate demand, strengthen the brand and support what comes next.
Carmel of Reno
Bringing strategy and intention to a mission-driven brand
The Carmelite Sisters of Reno have a remarkable story, a devoted community and a beautiful collection of original artwork, Christmas cards and music. The opportunity was to bring those pieces together into a more cohesive marketing strategy that could expand their reach while staying true to who they are.
Foster Marketing developed a seasonal strategy built around the Sisters’ art, contemplative life and the idea of Giving with Sacred Intention. The work brought together messaging, organic social, creative direction, email, digital advertising and media outreach into one coordinated program designed to build community and drive holiday sales.
Just as importantly, the strategy was built for a small organization with limited time and resources, prioritizing the channels and activities that could make the greatest impact without creating an unrealistic marketing burden.
The result: A more focused, consistent marketing approach that brings the Sisters’ mission and creativity to a broader audience while creating new opportunities to support the monastery through the sale of their work.
